The more the team or league is part of their every day, the higher the value of the teams brand in the fans mind. Deloittes 2018 Fan Engagement survey shows that a good fan experience for most people starts with four core factors. View in article, Statista, Teams of the NFL ranked by average regular season attendance in the 2018 season, accessed May 17, 2019. in Interviews, WFS Europe. View in article, Pete Giorgio et al., Deloittes sports industry starting lineup, Deloitte, 2019. Supercharge your Instagram reach, and create an opportunity for fans to share content from their game-day experience with AR filters. Greenfly April 5th, 2022 13 The stadium must be safe, comfortable, and clean. Fans spend the bulk of time in their seats.

Just one from Tiffany and Bens engagement session in Minden, IA! Leagues and teams are challenged with boosting digital fan engagement across social media platforms as digital connections through partners increases reach, engagement, fan loyalty and revenue.

But advances in data collection that shift the proposal from aggregate, nonpersonal information to very specific user datafrom posting pictures of cheering crowds to monitoring individuals movements and purchasesmay invoke challenges to this new world of marketing technology. eSports and the shape of media in 2019, How to begin regulating a digital reality world, Do Not Sell or Share My Personal Information. The network has been designed with Wi-Fi and beacon technology that can deliver real-time push notifications to direct fans to specific food and beverage outlets and restroom facilities.31 It also helps stadium operators redeploy staffing to support areas of congestion while predicting future demand. For example, they can identify a persona willing to pay extra for a package that includes transport to and from the game, with in-stadium access to exclusive player content on the teams mobile app. Security concerns have driven more data gathering to protect fans from threats;25 some stadiums now use facial recognition technology to identify attendees and to understand their characteristics.26 Most fans tacitly understand that they relinquish many privacy protections upon entering a stadium, where at any moment roving cameras might put their photo on a Jumbotron. Please enable JavaScript to view the site. Keep reading to learn more about fan engagement ideas that can help your sports organization launch into a future that is more connected to the fanbase. WebEngagement Preview | Tiffany + Ben. Whether youre engaging fans for football or soccer, basketball, baseball, cricket, rugby, hockey, gymnastics, motorsports, ultra marathon running, martial arts, golf or even disc golf, those fans want to be immersed in the lives of their favorite teams and athletes. With features such as team selection, you can generate some friendly competition between fans, whilst Komos easy to use Action Screens can seamlessly be displayed on the in-stadium big screen to provide a live account of audience responses. We suggest using it to direct fans to places that drive revenue such as the merchandise store or food kiosks. And when something occurs that disrupts that image, fans and non-fans alike will be talking about it. Stadium owners worldwide are taking action by increasing in-stadium fan engagement and creating environments that can only be experienced live and in person. These cookies do not directly store personal information, but are based on uniquely identifying your browser and internet device. Not only is it important to put out content that your fans will enjoy, but its also essential to interact with them through the various social media platforms. As a result of the various sports fan engagement opportunities, sports organizations benefit through not only ticket and merchandise sales but also from the positive community engagement that happens. This level of fan intelligence can enable better delivery of customized and personalized content, while supporting incentive modeling that generates revenue and attendance. Some fan engagement examples of this technique would be videos of fan-favorite players doing something either personal or charitable for their family or community. Getting fans into the stands can require many steps that can introduce friction and tarnish the stadium experience.

Increasingly, stadiums are leveraging smartphones to vie for the fans attention. With a better understanding of the customer, stadium CMOs and CIOs are employing next-generation marketing technologies that treat each fan individually and determine the optimal ways to engage, while gaining a greater ability to model, predict, and support their behaviors.11 This is where the CIO and CMO can collaborate to sell more tickets, drive more concessions, and deliver more personalized experiences that deepen fans relationships with their teams. already exists in Saved items. The fundamental challenge for teams lies in delivering truly exceptional stadium experiences that are beyond anything possible elsewhere. 12:52 AM EDT. Read more about our new partnership in our latest blog. We also use this cookie to assist us with. On average, survey respondents weighted these four qualities 50 percent higher than the next closest factors. You also have the option to opt-out of these cookies. Komo team up with Blackhawk Network to create an end to end retention solution for shopping centres Netball WA re-signs with Komo Digital to take fan engagement to the next level. Simply select text and choose how to share it: Redesigning stadiums for a better fan experience Casual fan entertainment features all around the stadium 5.

View in article, Pete Giorgio et al., The stadium experience, Deloitte, 2018. Deloittes 2018 Fan Engagement survey shows that a good fan experience for most people starts with four core factors. If you would like to have a chat about how Komo can help you digitally engage customers, Komo Announce Integration Partnership with Blackhawk Network, Netball WA Re-Signs with Komo to Take Fan Engagement to the Next Level. When you cater to those who are 25 or younger, you might be posting on social media platforms such as Twitter, Snapchat, or Instagram, whereas for an older audience, you may want to include Facebook in your posts as well. Casual fan entertainment features all around the stadium 5. The app for the United Kingdoms new Tottenham Hotspur soccer stadium includes features to help fans plan their day around a visit to the stadium complex, taking advantage of dining, retail, and other entertainment.16 As we will see, the mobile touch points can deliver incentives tailored to fans individual interests and histories. Second, they should integrate all touch points on the customer journey by upgrading interfaces such as ticketing and point-of-sale to be digital and connected, and by developing a comprehensive data strategy that centralizes all the data from those touch points. 20 at Ellsworth Community College. Its through these connections that fans have a way of influencing sports league strategies as they move forward. One fan of the Los Angeles Dodgers proved that to be true last week at Dodgers Stadium, running onto the field before getting on one knee and looking toward the stands. But most of all, fans are now engaging directly (and some exclusively) with their favorite athletes. However, when there are active fan engagement programs, its more likely that sports organizations will bounce back from those incidents. Lets follow the fan journey and consider how technology upgrades are helping modernize the stadium to make it easier, more exciting, and more intelligent. The view from the seats should meet expectations. View in article, Ira Boudway and Eben Novy-Williams, The NFLs very profitable existential crisis, Bloomberg Businessweek, September 13, 2018. To stay logged in, change your functional cookie settings. 62 vs Iowa Western. As stadiums become more computational, connected, sensing, and data-driven, our need to be entertained, to share, and to express ourselves will likely be met by novel technologies that surprise and fascinate. stadium unveils VR model of new Rams-Chargers complex, Hollywood Reporter, February 3, 2019. DTTL and each of its member firms are legally separate and independent entities. Its also suggested that when these videos are created, they vary in length and content to ensure that various audiences are covered. 05/10/2022. DTTL and each of its member firms are legally separate and independent entities. Your smartphone lights up: The bet you placed on the play earns a free sponsored concession. The role of screens in stadiums to increase fan engagement. At the same time, encourage the retiring player to interact with the fans video messages. It is important to note that at the heart of sports fan entertainment is the fanbase that keeps the teams and organizations going. Many in the sports world have grown used to doing things in a certain way and are not sure how they should go about making appropriate changes. Learning more about how to increase sports fan engagement requires the knowledge of what this looks like for sports teams. One of the biggest areas stadiums can transform through the use of technology and analytics, is fan engagement. Cultivating a sustainable and prosperous future, Real-world client stories of purpose and impact, Key opportunities, trends, and challenges, Go straight to smart with daily updates on your mobile device, See what's happening this week and the impact on your business. It is also important to keep in mind that these engagement opportunities are not just a means to sell more tickets and merchandise but a way to connect with fans. These organizations should keep in mind that while they are building their engagement programs, quite a few factors should be considered. Teams should be thoughtful about delivering clear value to fans while protecting their personal information. Chris is also an avid video game enthusiast, stomping the virtual grounds since the days of the 2600. View in article, Brian Libby, The Rams Inglewood stadium could be a game changer in planning, Architect, February 5, 2016. Success depends on the amount of customer data a business has collected and analyzed, typically requiring centralization and integration of many preexisting data silos. Posts could include game recaps, great moments during the season or game, interviews with the MVPs, and more. Buzz around your team or league is generally great for attracting more fans (but not always, of course use discretion here!) Increasingly, there are more pregame options than a beer in the parking lot before the game. Chad Deweese is a manager in Deloittes US Sports practice. Stadium screens can be used to pay tribute to long-time match attendees, wish a fan a happy birthday, or get the audience to engage in an in-person game. And they expect an exciting atmosphere within the stadium. This website uses cookies. Here are some examples of fan engagement ideas for loyalty programs: Sports organizations only have to look to other businesses that have been in the loyalty program business for a while to learn what works. 14 Iowa Central Community College. Cultivating a sustainable and prosperous future, Real-world client stories of purpose and impact, Key opportunities, trends, and challenges, Go straight to smart with daily updates on your mobile device, See what's happening this week and the impact on your business. These cookies may be set through our site by our advertising partners. Savvy team apps could integrate these features, possibly tying them into fantasy football leagues and highlighting stats of a fans fantasy players. These cookies are also used to collect analytics tracking information. By digitizing the customer journey from ticketing to postgame and beyond, they are getting closer to the fans and working to deliver more personalized experiences. View in article, Angel Vaccaro et al., Beyond marketing: Experience reimagined, Deloitte Insights, January 16, 2019. These cookies enable you to navigate our site and use our services and features. Get all the insights you need to create next-level fan engagement! Build loyalty and affinity with the people who love to love your team. Exceptional organizations are led by a purpose. Most sports teams and clubs know the immense value that fans bring to the overall success of the sport in which they play. Our findings have shown us that price is a priority in getting fans to an event, but it is quickly forgotten upon attending. The value of the in-stadium experience is clear, but it gets muddied between high ticket prices and the ease of staying home. Indirect fan engagement is when fans interact with the team or sports organization through social media platforms and other means. As an integral component of engagement, investing in stadiums may be critical to the future of sports. VR is now being used to offer preconstruction views of proposed stadiums.34 This allows stakeholders to test for impact, flows, view occlusion, and other characteristics that can hinder a good fan experience. Getting to the stadium is perhaps the largest challenge. In the near term, stadiums can experiment with theme-park features that offer VR immersion on the bench or at the edge of the end zone. While this is a simple example, its simplicity rests on considerable transformation. Please see www.deloitte.com/about to learn more about our global network of member firms. WebIn Stadium Engagement - Stats Perform Increase fan engagement, improve spectator experience and attract new commercial partners by integrating detailed data throughout stadium properties. By developing a strong technology layer, stadiums can support mobile engagement while laying the foundation for compelling next-generation experiences.33. All-Access Content: Capture the Digital Media Sports Fans Want Most, Enhance Social Media Posts With Greenfly and Slate To Win Fans Fast, TikTok Success: 5 Amazing TikTok Sports Marketing Examples. Privacy is often a dialogue about the tradeoffs between security and value. View in article, Paul Boutin, Stadium technology turns the game around, Hewlett Packard Enterprise, September 28, 2017. All of them should consider upgrades that are attentive to ease of use, with utilities such as wayfinding and concession that encourage fans to launchand keep usingthe stadium app instead of their established favorites. Acknowledging data sensitivities, some of this data could be offered to fans as special annotations rendered in AR. Expect die hard fan features all the way 6. Sports loyalty: A new game plan Home field advantage is no longer simply packing a stadium or arena with your best fans. SoFi Stadiums partners for control and content management helped streamline the ongoing development of the game day experience and fan engagement, says Jason Cothern, SoFi Stadium and Hollywood Parks vice president of broadcast operations. His main areas of focus are strategic growth, customer acquisition, di More. Stadiums are mapping the customer journey as a holistic system across many touch points. May 22, 2012 Posted in Engagement. Pete, a principal with Deloitte Consulting LLP, leads Deloittes Global and US Sports practices, serving multiple sports clients. Its also important to keep in mind that different sports organizations often have different seasonal times that theyre playing. Fans walk past a Jim Nantz Way sign before a Final Four game on Saturday at NRG Stadium in Houston. Copyright 2023. If your team or league wins a big tournament or championship, blow up social media platforms with various posts to keep fans engaged. Modern arenas and forward-thinking stadium owners are digitally mapping stadiums to create engaging fan experiences. What this means is that part of the fan engagement programs that sports organizations create should include some opportunities for the fans to weigh in about certain topics or engage in other activities with fellow fans. Skip to Main Content Media & Tech Introducing PressBox Publishers and content creators Broadcasters Stadium Management Brands & Sponsors Leagues & Once this customer data platform is developed, it can be further integrated with customer relationship management (CRM) and enterprise resource planning (ERP) systems. We live in an era where the amount of sports content available is not only vast, but it is also immediate. Fans enjoy interacting with or staying connected to their favorite players instead of the league itself. WebBased on learnings from Deloittes survey on fan engagement in sports, we have identified moves teams and leagues can make to connect and deepen their relationships with fans. May 22, 2012 Posted in Engagement. Greenfly Digital Media Software for Sports Teams & Leagues, putting the athletes at the forefront of the program, Digital media managers are a great way to drive fan engagement, finding various ways to reach out to fans that are at home, These cookies enable the website to drop cookies once we have permission to do so. With machine intelligence, these profiles can be automatically evaluated for incentives, churn, discounts, and rewards. 2023. Start talking about it early. If this is the expectation, then the bandwidth of the stadium or sporting venue needs to be able to support this type of uptick of technology being used. LOS ANGELES -- It was a hard-hitting marriage proposal that went very wrong. View in article, FC Bayern Munchen, Allianz Arena introduces innovative systems, December 11, 2018. 62 vs Iowa Western. Home field advantage is no longer simply packing a stadium or arena with your best fans.

Here are five in-stadium fan engagement ideas using Komo to make your next game day a success and keep your fans coming back for more. Football. Because of this, its essential to keep the fans interest even in off-season times. Knowing that fan engagement is important and understanding how to develop a program that works can be a daunting task. Football. Marketers sometimes refer to these services as offering a 360-degree view of the customer that can be leveraged with cognitive technologies and recommendation engines. Fourth, successful mobile applications may be critical to staying engaged with fans. Playing up the big moments helps to build the fan engagement program by allowing those fans who are not at live events to feel like theyre right there. The in-stadium fan experience is unlike any other. Build loyalty and affinity with the people who love to love your team. Ticket holders can be offered discounts for a pregame lunch at one of the parks restaurants, and their purchases added to a rewards program. This is common in video games, and with the rise of esports, such interactions may inform more of the experience of live sports. These cookies enable behavioral advertising and analytics by LinkedIn. WebEngagement Preview | Tiffany + Ben. As more of these experiences require digital transformation, the costs can rise and generating returns can become more challenging. Food and Beverage: quicker, better, more variety and ordered by app 4. Leagues and teams are challenged with boosting digital fan engagement across social media platforms as digital connections through partners increases reach, engagement, fan loyalty and revenue. Stadiums, like music venues and movie theaters, are increasingly requiring fans to download tickets to their smartphones mobile wallets, then use their phones to badge through the turnstiles.15 This is an opportunity to encourage fans to install the teams mobile app and walk them through its functionality. The view from the seats should meet expectations. 14 Iowa Central Community College. Its about engaging distinct groups of fans inside and outside the game venue, during winning and rebuilding seasons, 365 days a year. Sports loyalty: A new game plan Home field advantage is no longer simply packing a stadium or arena with your best fans.

Please see www.deloitte.com/about to learn more about our global network of member firms. View in article. We use Vimeo to embed videos onto our website. In the aftermath of the viral moment, the Los Angeles baseball fan has been banned from Dodger Stadium for an entire year. So, here we look at 5 creative ways that you can improve fan engagement in these environments, helping to keep them coming back again and again without fail. For a club, it is essential to offer the fan a great package as these fans are the essence behind its existence. Beneath the surface of new technologies and trends, the Center's research will help executives simplify complex business issues and frame smart questions that can help companies competeand winboth today and in the near future. It is important to note that not all fans follow the same social media platforms as everyone. You can set your browser to block or alert you about these cookies, but some parts of the site will not work. Sports loyalty: A new game plan Home field advantage is no longer simply packing a stadium or arena with your best fans. All Rights Reserved by Komo Technologies Pty Ltd, 5 In-stadium fan engagement ideas using Komo. In-stadium mobile apps should also quickly prove their value to users. Thursday night during LA's opening game against the Arizona Diamondbacks, a Dodgers fan rushed the field. Blue Jackets Staff, Columbus Blue Jackets and Nationwide Arena represent more than $2 billion economic impact in Columbus area, NHL.com, June 10, 2009. Whatever the tactic, fans will happily engage in a unique digital experience within your stadium. Here are some ideas that can be used for sports fan engagement using social media platforms: There are so many more ways that sports leagues can encourage interaction between fans, players and others involved in the organization. With some venues, fans can now arrange transit and parking beforehand through logistics partners.19 Ticketing packages could bundle transportation through on-demand services, public transit systems, and companies developing autonomous buses, all through the stadium app.

Amid the current uproar over data privacy, its worth remembering that many customers want the personalized experiences that data analytics enable, even at the cost of their anonymity. How can teams and owners compete? in Interviews, WFS Europe. See Terms of Use for more information. People like to know that sports players are human and do things much as they do themselves. As with churn modeling in CRM, such systems can suggest which incentive packages are most likely to convert a specific fan or persona to a purchase. Modern arenas and forward-thinking stadium owners are digitally mapping stadiums to create engaging fan experiences. Retail marketing technology focuses on generating demand by targeting customers based on their profiles. Fan engagement means everything for sponsor revenue, ticket and merch sales. Nov 04 Final. Or can authentic, original and human generated media attract different fans? Seriously Passionate Fans During a discussion on stadia fan engagement at Integrated Systems Europe in 2019, the panel of experts agreed that many European sports fans dont This website uses cookies to improve your experience while you navigate through the website. More ambitious new developments should align real estate with rail hubs, but the takeaway is that stadiums cant assume that fans will happily battle traffic to make it to the stadium. Explore Deloitte University like never before through a cinematic movie trailer and films of popular locations throughout Deloitte University. Adoption of each depends on advances in hardware capabilities, cost, and ergonomics that are yet to be fully realized. 42 Iowa Western. View in article, LA Stadium & Entertainment District at Hollywood Park, LA Stadium, accessed May 15, 2019. Fan engagement means everything for sponsor revenue, ticket and merch sales. However, both are near enough to practical usability that the future of media and entertainment should consider their implications. Deloittes 2018 survey of TV sports audiences found that more than half of US respondents are much more likely to watch a game on which they have placed a bet.32 This same correlation can draw fans to stadiums while encouraging them to stay focused on game play. Fans are the main driver of revenue in sports, making it extremely important to create a memorable match-day experience so that your loyal fans keep renewing their season tickets and your fanbase grows. Social login not available on Microsoft Edge browser at this time.