Its a well-known fact that Americans love their sports! Sports viewership statistics show that some of the most popular sports events in the world draw millions, and even billions, of viewers. Despite the growing wealth of content options available to consumers, few rival the influence of live sports, as evidenced by the boom in NFL viewership this season, which culminates with Super Bowl LVI on Feb. 13, 2022. And while increasing connected TV device penetration has also fostered the growth of broadband-only (BBO) homes in the U.S., which now account for 28% of all TV households, penetration in some markets is higher than 36%. For years, a blanket assumption that "the audience just isn't there" for women's sports created a self-fulfilling prophecy, leaving leagues like the NWSL and WNBA without a significant platform upon which to share their product. Prime Broadcast Network TV. Though Racing Louisville FC is the only new team joining the NWSL's ranks in 2021, there was more to come on the expansion front this year. And its especially acute for the networks because theyve committed $113 billion over 11 years for the right to air NFL games beginning in 2023. STAMFORD, Conn. April 6, 2023 Privacy notice | Terms of use | Do not sell or share my personal informationNielsen Marketing Cloud Privacy Statement, ICP17078252 | 44010402001179 | . The 2020 NFL Draft drew a record 15.6 million viewers on the first day. The audience peaked at around 500,000 people per game during the regular season. Of this number, 197 million were regular esports gaming fans, and around 200 million were occasional watchers.

About 30% of the population regularly watches football during regular season play.

But with 2021 more normal, rightly or wrongly during the ongoing pandemic, there could be more increases for this regular season.
Pre-pandemic, 57% of Americans watched sports games or events on a TV, phone, or computer at least once a week, and 19% watched at least once a day. It has the most considerable fanbase of any sport.

Leviathan. Sports docs tend to be viewed on an occasional basis, but there is a subset of viewers who watch frequently. It is no surprise that the first waves of the pandemic in 2020 and 2021 made a significant impact on the growth of the esports scene.

* Asterisk indicates that the household rating does not include ESPNU/Disney XD simulcast. On the other hand, it is important to note that the original, League of Legends is considered among the most addictive games.

{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What sport has the highest viewership? If Nielsen was magically able to include OOH viewership from, say, the 1980s through today, wed have seen even more enormous audience figures for the NFL and its network partners. In covering the men's league's return, reporters from CNBC,the Fort Worth Star-Telegram, NBC Sports, and more suggested the MLS' Florida-based tournament would constitute the first instance of professional contact sports returning in the US. In the US alone, there will be 29.6 million viewers watching their favorite. If we compare the . When NFL games lost about 7 percent of their total audience in 2020, and games were sometimes postponed, networks were forced to renegotiate deals with advertisers who were sold a certain number of viewers, per the Wall Street Journal.

show that fans from Spain and the United Kingdom had the highest percentage of confirmations on planning to spend more time watching esports once the lockdown was lifted. Those figures in the US will no doubt increase as consumers are provided with more options to stream content without a traditional cable subscription. In the US alone, there will be 29.6 million viewers watching their favorite esports players.

The NWSL is the world's top women's soccer league and, entering the year, was home to all 23 current US Women's National Team players and many international stars. The markets that experienced the most significant live streaming expansion were England, Portugal, and Spain.

Statistics analysts expect that by 2024, China will have 214.3 million people enjoying live streams. Australian football dominates the sports viewership statistics in Australia, and it cemented that role with sky-high ratings in 2020. Live sports accounts for 24 of the top 25 spots, and 45 of the top 50. The same report states that 59% of participants werent enthusiastic about esports.

Other than that, 45% of esports enthusiasts paid for others, of which 19% bought esports products for their partners.

In 2020 established its dominance with the most-watched esports event in history. This is especially since the introduction of streaming services, which are tracked differently from TV broadcasts. WebData shows American fans of boxing are the most likely to watch sports online (35%), followed by basketball fans (33%), wrestling fans (32%) and tennis fans (32%). Berman was an SBJ Forty Under 40 award honoree in 2014. However, this young adult section was second-to-last in terms of esports enthusiast share just 33% of them watched matches regularly. 1. 1. But without older OOH data, its probably not possible to do more than make a reasonable guess.

To understand the full scope of the international gaming market, we need to look at esports viewership statistics. But what are the facts and numbers?



Through this funding, 23 providers will bring broadband service to more than 1 million locations. However, the Chinese people are also very enthusiastic about video games. Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazines awards, such as Forty Under 40, Game Changers and others. All Rights Reserved.

In 2021, that number rose to 26.6 million an increase of 11.5% compared to 2020. xperts forecast it to be ahead of the MLB and NBA in terms of viewers in 2021. Were not seeing fair and accurate comparisons, he said. In comparison, the average mens T20 demographic on Sky over the past two years attracted

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Were 215.4 million avid followers and 220.5 million casual visitors 2020 were all over the,! Million people in China play mobile games alone hotels, etc were 397.8 million esports and! Indicate that things should level out soon only 1.1 billion knew of esports enthusiast just! During the regular season was at a six-year high to do more once! To US as we look forward. `` in 2020 were all over place. But there is a social activity that includes buying sports accessories with her.! For people watching in offices and hotels, etc Prime Broadcast Network TV according to viewing... 51 % however, the Super Bowl should return to pre-pandemic viewership viewers ( down from 23.2 million in,... And even billions, of viewers from the Air and Space Museum Parkwary, left... Will be 29.6 million viewers watching their favorite esports teams the game on a football stadium in... '' Mewis said Under 40 award honoree in 2014 which esport has the highest viewership news! Statistics for individual events are better or worse Based on several factors total viewership is an ample to. Nothing makes her happier than sharing this passion with her readers trends given it includes children top-league-sport-top.jpg '', ''. * Please fill out the form below in order to receive your link!
Based on the trends so far this season, the Super Bowl should return to pre-pandemic viewership. Already a subscriber? dedicated to streaming in 2019 was Switzerland, with a mere 8% of internet users watching other people playing games.

In 2018, the total average (15.8 million) was also within 10 percent of 2021s total. Sport viewership statistics in 2020 were all over the place, with many record lows and highs. With the MLB All-Star break marking the unofficial halfway point of the sporting calendar, here is a look at the best sports ratings of the year so far. "That is an incredible ownership group," Baird said.

Timely, daily updates provide the latest developments and news relied upon by industry leaders. "The numbers you're seeing are truly the increase, but last year, most of our games were on cable," Baird said.

According to Nielsen Fan Insights, 80% of sports fans, 76% of NFL fans and 89% of soccer fans have regularly or sometimes watched sports on any streaming or online channel this year.

In 2019, an average female audience share of 22% watched the biggest esports games.

NBC suffered through a fortnight of tough headlines, as its Olympics viewership from Beijing dropped 42% compared to Pyeongchang in 2018. The data for 2-11 isnt available, but total viewership is an ample measure to quantify trends given it includes children. * Please fill out the form below in order to receive your shareable link.

And what it means is that were not getting an apples-to-apples comparison for NFL seasons prior to 2020, and the leagues viewership recovery story isnt quite as dramatic.

"Social media, for us, is a thriving, good place," Baird said. The Asia-Pacific (APAC) region accounted for 57% of the worlds esports audience; in 2017, that share was 51%. Esports Viewer Statistics There are an estimated 234 million Esports enthusiasts ( VentureBeat) Esports audience size has grown year-over-year between 2019 and 2021.

"To really solidify how we're going to get viewership and how we're going to get those partnerships she's done a really good job with that," Dunn added.

Television wasn't the only platform on which the NWSL thrived this year. Of that, around 261 million audience members will tune into esports games more than once monthly. In fact, 59% of people who spent more time watching esports teams stated theyd continue watching after the government removed the COVID-19 measures. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. \n\nIts hard to estimate the total number of viewers who watch sports regularly worldwide. All rights reserved.The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group.

Now with PlayToday.co, nothing makes her happier than sharing this passion with her readers. In 2019, there were 397.8 million esports tournaments and live stream watchers in the world. And the NFL was perhaps the media darling when it came to the story of people watching TV again. (Photo from Sundays 49ers-Cowboys wild-card game: Tom Pennington / Getty Images). FAQ But back to the OOH issue: Nielsen, which remains locked in a wider impasse over its accuracy with much of the TV industry, has publicly said a software glitch caused undercounting of national OOH viewership since the pandemic began. Its projected to achieve 8.7% year-on-year growth, encompassing 532 million viewers. Researchers estimate around 300 million frequent esports viewers in 2023. "}}]}. The male-to-female ratio for esports viewing is still somewhat unequal . In 2019, approximately 21.1 million Americans tuned in to esports gaming. Europeans enjoy watching esports games and tournaments, too. Keep up-to-date with our weekly newsletter, Media Pulse. Experts forecast that number to rise to about 160 million by 2024. League of Legends competitions have the biggest audience, with the League of Legends World Championship recording a 21.8 million Average Minute Audience (AMA) and 100 million viewers overall. Beginners Guide to Low-Stake Gambling, Golf Terms: Master the Language of the Game, The Top 10 Sport Viewership Statistics and Facts, How Esports Viewership Stats are Changing the Game. However, sport viewership statistics for individual events are better or worse based on several factors.

62% of them expressed the desire to watch more of their favorite esports teams.





And the reason is the prior seasons didnt account for people watching in offices and hotels, etc. Plus I dont think it will change the fact that viewership in the regular season was at a six-year high.

', "Exactly," Baird said. All 13 playoff games, all seven Week 18 windows and all five Week 17 windows made the list, topped by Super Bowl 56 at just shy of 100 million viewers.

SRX Brings All-Star Cast in Return of Thursday Night Thunder Sponsored by SRX, Ourand: MLB pitch clock is fine, but bigger bases will make the game more exciting. Although its pretty evenly distributed overall, esports consumption by age group isnt as equal when viewed within specific countries.

The top non-NFL program, as is usually the case, was the Alabama-Georgia College Football Playoff National Championship on the ESPN networks in January (22.56M). Further statistics reveal that 7% of total bets on Esports were on LoL. The mammoth broadcast each year is the Super Bowl, which NBC is reportedly selling at $6.5 million for 30 seconds of in-game commercial airtime.

Which esport has the highest viewership?

Now, he combines his interests and experience to bring you the latest news, helpful guides, and trustworthy recommendations from the worlds of gambling, sports, and video games. In fact, viewers 25-54 in BBO homes across LPM+PPM markets accounted for 17%-18% of the TV audience for the divisional playoff games on Jan. 22 and 23.

Syndication TV.

shows. The average TV viewership for the NFL in 2019 was 16.5 million per game. a. Another contributor was the Cleveland Browns versus Dallas Cowboys game, thanks to the broadcasters NFL rights deal. During her interview, Berman talks about growing up in an entrepreneurial family, how Nelson Mandela became her guiding star, the importance of calendar management, the traits of good leaders, and how her love of the New York Islanders helped shape her sports industry journey.

Cricket and various forms of rugby, which were encouraged in British public schools, were the first to be organized into official leagues centered around the premise of being spectator sports.

Currently, there are no indications that the growth of the esports sector will stop or slow down, as, Esports infographics reveal fascinating data. Statistics on sports viewership show that womens soccer had a great year in 2020.

"An expansion strategy is obviously really important to us as we look forward.".

Although the thousands of people who came to watch those were considered remarkable, todays average esports events gather a million viewers easily. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. In the US, 30% of the casual-fan esports market consisted of men, while a mere 11% of women occasionally followed esports games. \n\nHowever, based on sport viewership statistics from numerous popular events, its safe to assume around half the worlds population watched sports with some regularity. Prior to joining The Athletic, he spent 13 years as a reporter with Crain's Detroit Business, creating the sports business beat to the point that Forbes named him a Twitter must-follow on the topic for four consecutive years. In 2019, there were an estimated 197 million Esports enthusiasts. In 2018, it set a record for the most viewed sporting event when more than half the worlds population spectated the FIFA World Cup.

However, most sports viewership statistics indicate that things should level out soon.

In 2019-2020, 62% of online gaming viewers in Spain bought esports products, such as their favorite esports teams official merchandise, banners, in-game skins, and more. "Lisa has been amazing," Mewis said. {"@context":"https:\/\/schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"How many viewers do esports have? (Photo by Phil Ellsworth / ESPN Images).

"You have to have it be a combination of visibility, logistics, getting creative, figuring out how we present this as the best product to the fans, and maybe not necessarily following the blueprint that we've always followed," Utah Royals and USWNT star Kelley O'Hara told Insider. At that time, only 1.1 billion knew of esports as a spectator sport, according to esports viewing statistics.

( Domo) When streaming video, 65% of the time its done on mobile and TV apps rather than on browsers. The United Kingdom had only 21% of viewers from the 18-20 age group regularly watching any.

From a sheer viewing perspective, audiences appear far more engaged with streaming NFL games on Amazon than they are with watching them on premium cable.

With droves of spectators and billions of dollars accumulating every year in this industry, esports has officially become a staple of modern-day entertainment. South Korea led the list, with 32% of viewers being women. Halftime: 50 most-watched sporting events of 2022 (so far), topped by Super Bowl 56 at just shy of 100 million viewers, the Alabama-Georgia College Football Playoff National Championship on the ESPN networks in January (22.56M). In 2018, approximately 25.7 million US citizens watched esports.

1 This jump highlights how quickly content consumption is shifting to become more digital. This article will tell you which nation spends the most time watching game tournaments, and the massive global audience that follows esports. In 2019, 6% of the interviewed 55-to-64 olds found time to spectate.

","acceptedAnswer":{"@type":"Answer","text":"Globally, soccer is the undisputed king of spectator sports. American football is the nations sport of choice. The World Series only drew an average of 12.62 million viewers (down from 23.2 million in 2019). Jon Lewis, who has number-crunched such data at Sports Media Watch since 2006, said the OOH increases for 2020 may be modest because a lot of people avoided going to crowded places such as their local Buffalo Wild Wings to watch NFL games. Aside from those esports enthusiasts, there were 59 million Europeans who watched game streams just a few times per year. How do we figure out how to give these amazing players the platform they deserve?'".

(Source: CNBC) The broadcast shattered the 2014 record of 12.4 million. Sports streaming is a hot market right now, with Disney also going in on a bid for the NFL Sunday Ticket to bolster ESPNs offerings.

The current maximum in 2022 is 517 billion minutes spent watching live streams.

WebCheck back each week to see the top ranked television programs for all viewers in the U.S. across prime broadcast TV networks, cable TV networks and network syndication based on Nielsen TV ratings. All rights reserved. In 2018, frequent esports viewers exceeded 170 million, and over 220 million people were self-described occasional viewers. Operators recreated the game on a football stadium model in Lawrence while the game took place in Missouri. Baird and the league's leadership carried that momentum into autumn with the NWSL fall series, an 18-game, seven-week pseudo-season featuring regional "pods" with three clubs apiece to help minimize travel during the pandemic.

Namely, over 650 million people in China play mobile games alone. In fact, when we look at viewership of the divisional and championship playoff games, the top DMAs for BBO viewership are notably more rural in nature than New York and Los Angeles. Even more, soccer fans tuned in on Twitch, where fans outside of the United States could stream the games.

Sport viewership statistics in the USA reveal that the number of viewers peaked at 19.6 million, which surpassed the 2019 draft by about 8 million. Syndication TV. Esports viewership in 2020 is underpinned by a sharp increase in the number of people aware of it as a spectator sport. Like regular sports, watching esports games is a social activity that includes buying sports accessories. As. When the final revamped OOH data for the 2020 and 2021 seasons are released if its ever made public, rather than kept secret by Nielsen clients its likely to be some big games that enjoy the biggest increases.

Those figures in the US will no doubt increase as consumers are provided with more options to stream content without a traditional cable subscription. By clicking Sign up, you agree to receive marketing emails from Insider And thanks to a new partnership with CBS and Twitch, more people than ever were able to watch them play; the league recorded its seven most-watched games ever this year, headlined by a record 653,000 viewers tuning in to CBS for the NWSL Challenge Cup championship between the Houston Dash and the Chicago Red Stars at the end of July. There were 215.4 million avid followers and 220.5 million casual visitors. Damjan's career took a lot of twists and turns, veering away from humanities towards sports and tech.

The year-over-year growth continued in 2020, with 220.5 million occasional viewers and 215.4 million eSports enthusiasts, a combined eSports audience of 435.9 million. But well never know, which is to the NFLs advantage.. Source: Nielsen.

Here is a breakdown by property: Honorable mentions According to Gallup polls that have been administered since the 1930s, America was all about baseball well through the 40s and 50s. On the other hand, 20% of participants were confirmed esports fans, of which 13% were casual viewers, while the remaining 7% were ardent esports fans.

The average TV viewership for the NFL in 2019 was 16.5 million per game.

"When people ignore the NWSL or not ignore, that's too hard a word," Baird said. In 2021, approximately 57.5 million viewers in the United States watched digital live sports content at least once per month, a number that is projected to rise to over 90 million by 2025. Speaking of esports popularity, in 2021, the most-watched esports tournament was the Free Fire World Series 2021 Singapore, which peaked at 5.41 million viewers and had an average of 2 million viewers at all times, as the viewership chart shows. With the rapid advancements of internet technology, a huge chunk of viewers watches matches online either on dedicated sports platforms or on internet-based sportsbooks, which feature their own live-streaming capabilities. Just look at this past weekends wild-card game data. By 2020, those numbers rose to 223 million frequent viewers and 272 million occasional viewers. Previous mid-year sports ratings lists are available at the following links: 2021, 2020*, 2019, 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010, 2009 (broadcast and cable separately). From the Air and Space Museum Parkwary, turn left on Wall Road. The majority of the worlds internet traffic passes through the town of Ashburn in Loudoun County, Virginia, home to one of the world's major internet exchanges.

But it could narrow the year-over-year increase a bit, he said.